Sourcing a candidate is no longer simply databases and job boards. Social media sourcing has drastically expanded the recruiters’ pool into an unlimited ocean of potential.
The key is not to be overwhelmed, and to understand how to use social media as the cost effective and amazingly useful reach that it can be.
According to REC data regarding ‘What it takes to be a recruiter’, LinkedIn is the social channel recruiters used the most with a 77 percent lead, followed by Facebook at 47 percent, and Twitter at 44 percent.
Professional platform LinkedIn has been a recruitment favourite for quite some time, yet it isn’t always the best place to ‘catch’ a passive candidate.
A passive candidate is potentially ideal for the role, but doesn’t know it yet. Maybe they don’t need it as much as active candidates, and haven’t updated their LinkedIn in a while. Maybe they’ve stopped trying so hard to connect with other professionals and are spending more time on Facebook, Twitter or Instagram.
72 percent of recruiters look at social profiles before speaking to candidates. With the power of social media allowing us to view a candidate and make our own impressions before we make any commitments, 53 percent of recruiters admitted that they wouldn’t contact them if their social channels were unprofessional.
This highlights the power of your online reputation, and what is to stop candidates doing the same thing after being approached by a recruiter? Your social media channels need to be up-to-date, relevant, and interesting enough for a reader to want to have a scroll.
Business social channels are likely to impact on potential candidates when their overall engagement is high. It is a good idea to showcase your brand, with things like ‘behind the scenes’ photos of your team, sharing interesting stories, commenting on industry news or even a blog.
Another idea is to tap into your candidates needs with helpful stories or advice pieces regarding the likes of CV creation or interview success.
Before taking to every single social platform to hand and overloading each one with generic messages, do some research – find out which social media platform is most frequently used by people in your industry.
Look at your insights and discover which platform you are receiving the most engagement from your current followers. This is the place where you need to promote tailor written vacancies in order to reach the best talent in your field.